ABOUT THE BRAND

Color Story by Dee stepped onto the scene in 2019 with one mission: to bring eclectic fusion a stylish modern twist. Think bold silhouettes, vibrant hues, and prints that play by their own rules. Every piece is a functional creation, customizable, crafted from premium fabrics and made with zero waste (because chic and conscious can coexist).

Our collections aren’t just clothes; they’re a capsule of handmade statement pieces tailored to perfection, full of energy and unapologetically feminine. Expect colors that pop, prints that flirt and designs that embody vibrant confidence.

The Color Story woman is unstoppable. A go-getter who wears her style on her own terms. Confident in her choices, she blazes her own trail and inspires everyone around her. She’s clear on what she likes, fearless in what she wants, and unapologetic in owning it all.

DEEPTI KHANNA

Meet Dee, the creative force behind Color Story. A Dubai girl with an insatiable love for fashion, she always knew her world would revolve around design. But like every dreamer, her path wasn’t linear. After graduating, she hit a familiar crossroads, big ambitions, little experience. Determined to bridge that gap, she juggled jobs, saved relentlessly and finally took the leap to chase her passion.

Her journey led her to the London College of Fashion, where she mastered Fashion Merchandising and Communication and later to San Francisco, where she earned her Image Consulting certification. Back home, she sharpened her expertise working with luxury powerhouses at Chalhoub Group, getting a front-row seat to the world of high fashion and retail.

Motherhood in 2018 sparked a new idea. While creating outfits that mirrored her daughter’s personality, Dee realized something: why not design a label for women who want the same individuality, comfort, and style in their own wardrobes?

And so, Color Story by Dee was born. A brand that celebrates every woman, the moms, the professionals, the explorers, the bold and the reserved. Every piece is an extension of personality. Crafted with detail, designed for wearability, and sprinkled with just the right amount of daring.

Because for Dee, fashion isn’t just clothing, it’s a canvas for self-expression!